We founded Calileo and built its decentralised social media platform from the ground up, merging innovative branding with robust technical and marketing strategies.
We developed Calileo from scratch—creating its brand identity, technical platform, comprehensive documentation, and strategic partnerships.
We designed and developed the Calileo brand—including a unique logo and cohesive visual elements—ensuring consistent and striking branding across all materials.
Collaborating with UX/UI experts and engineers, we built a decentralised application using React, TypeScript, NestJS, and blockchain integrations, while authoring detailed documentation (litepaper, whitepaper, GitBook, help centre) to articulate Calileo’s vision and use cases.
We led marketing initiatives by creating pitch decks, social media templates, and promotional assets, and secured strategic partnerships in the blockchain space—earning recognition in a hackathon and accelerator program.
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